When SEO Copywriting Doesn’t Work
Did you know that SEO copywriting doesn’t always work? (Actually, by itself, it won’t work in most cases). In fact, most of the time, it won’t work. Shock of shocks, if you’re depending on SEO copywriting to win the number one rank for a keyword, you’re probably not going to get it. Why is this? Let me cover a major issue you may not have thought about when selecting your keywords. The competition is way too fierce. If you select a keyword based on massive traffic, you’re going to have problems. These have entrenched sites that have ranked well for a long time, and they have advanced SEO strategies backing them. It will take more work than just SEO copywriting to knock them out of their spots. You’re better off not chasing a major term (I’ll cover what you should do later in this article) because the hunt for the top position in the search engine will take up too much of your valuable time. In fact, marketing master Perry Marshall says that 80 percent of your pursuit will fruit 20% of the maximization of the profit you can get. Unfortunately, questing for the top in one keyword will usually not do this for you. In fact, you can start to have a wild goose chase for that elusive top spot that will become more like a witch hunt. You will lose a lot of valuable time and resources.
What’s the take home here? Even the best SEO copywriter will lose to a SEO marketer in a major shakedown search engine optimization war (and guess what? The SEO copywriter knows SEO copywriting anyway so it’s a wash at this point.) What you can do is rank across MANY keywords and pick and choose where you compete and where you will accept ranks on the 1st page or 2nd page. This kind of pursual will wield you the best results in the long run. The pursuance of many keywords will be more profitable and you’ll be able to pick up longer tail keywords that your competitors ignore. So, in the big rummage sale of keyword inventory, you don’t come up #1 for one big keyword, you come up as number one for MANY keywords. Also, you avoid the scrutiny of your competitors when you use a system like mine, because it will be difficult to find out what keywords you’re targeting because they don’t always exist in the Meta descriptions or Meta tags (the Google Bots and Search Engine Bots go around your site looking for these). So instead of people finding your site under one keyword, you’ve got a plethora of keywords under which you can be found. There by this increases your chances of being found. It’s like having a pistol or a shotgun. Here’s what I mean, the pistol is focused for sure, but the shotgun will probably hit you because it has a spread shot. If you’ve ever watched the “Deadliest Warrior” on Spike, then you know the shot gun is a massive weapon of destruction whereas the pistol requires a lot of skill. The same applies here, in your search engine marketing; you can wield a shotgun and take down many opponents with a system like mine, or you can find for one keyword and miss a lot (like a untrained pistol user). Also, when your competitor goes for the preverbal “frisking” of your site searching for keywords, they aren’t going to find’em. So you’ve got a major advantage because no SEO firm or competitive company can: do an examination, have an fishing expedition, extreme going-over, inquiry, or massive scrutiny of your website that will ever reveal what keywords you are ranking for because you’ll be able to hide them (except the ones you put in your Meta tags, the major ones you go after).
A very smart marketer named Ken Giddens said, “Little traffic adds up to massive traffic.” It’s not a flood you need to get customers, its 1’s and 2’s in a massive amount. In fact, in smaller markets like local ones, you won’t find a keyword that has enough traffic so 1’s and 2’s are all you’re going to get. So you better get a lot of them. The legwork you do when you select and write for you keywords is imperative. You should be looking at a spread shot, not a focused aim. Especially when you’re looking at Search Engine Optimization, pay per click is a whole other breed. I suggest, when you do your prequisition of keywords, you always keep this in mind. Little traffic adds up to big traffic, and big traffic with the right funnels and conversion strategies means big money.
It’s better to be a weed growing up through the cracks, then a gopher trying to break through concrete. The weed wins every time when there is a massive barrier because it will just go around the barrier, the gopher will just try to keep chipping through. A bad marketer, sales person, or business person will keep fighting for that keyword and (maybe) eventually winning it (unlikely because the big boys defend their spot with the tenacity of a pit bull). A good sales person, marketer, or business owner will fight around the battle and win the war before the competition even knows what’s happening. That’s what you need to do or keep in mind when hiring for SEO copywriting or writing for SEO copywriting
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