Taylor Swift’s Secret To Beating Beyonce
The power of Niche Marketing and List Building
It was stunning when Kayne West ran on stage and interrupted the acceptance speech from a young Taylor Swift. He couldn’t believe that Beyonce had lost out the title of “Best Female Video” to Taylor Swift and had this to say, ”Beyonce had one of the best videos of all time.” Technically speaking, he’s probably right that it was better, but the fact is that she lost. But, we the people voted on it, and here’s where the instruction about what happened is. She won because she dominates markets where her competitors aren’t, thereby getting more votes.
A yahoo reporter wrote about this first (just to give credit where credit is due), and said that Taylor Swift dominated the pop and country votes. No other competitor even came close to getting a country vote and Taylor managed to win most of the pop votes (who are usually younger people anyway) in addition to the country vote. This equated to a win for her, and a similar strategy can win for you.
You’re building a list aren’t you?
Taylor Swift has a list even if she doesn’t know it, it never gets e-mailed with marketing messages that have direct response and she doesn’t ask for money the way an internet marketer or business owner with direct response would but she has a list. The size of her name has built an invisible list that exists, and all she has to do to garner her little army of purchasing power is tell them she is doing something and they’ll back her. That little army defeated a giant like Beyonce and incurred the wrath of another legend in the process who was incredous why Beyonce should have lost.
Your list might be smaller, but it can be just as rabid. If you deliver hard hitting content and killer strategies that pertain to your market, you can topple some giants with profit pulling offers. You might even get giants in the industry pissed at you, and garner even more attention to your name. But, you cannot do this yourself, you must have a list. You must build an army of fans who will become your army. The only way to build a list to give some stuff away for free – Taylor Swift does, Beyonce does, and even Kayne does. What do they give away for free? Their music in the form of music videos and radio air way plays. This free sample gets people vapid and wanting more of it. The little army starts growing because the people say, “hey, I like this, they are speaking my language and they understand me.” Soon the invisible army grows, and then you have history changing voters.
So step 1 is getting free stuff out there in exchange for e-mail addresses. This way you can tell your army when you release something or you’re doing something important you need their help for. Once you have these tools, you can start making dimes in your pocket (almost invisible money because no one can see what you’re e-mailing… Well, maybe Big Brother, but he’s not ready to start ripping off your pocket just yet).
An internet marketing legend and guru had this to say, “You can run a business without a website, but you cannot make money without an auto responder list. It can’t be done. “ (I believe it was Ken McCarthy ,to be fair, who said this, but I can’t remember exactly who did say this) You should take that advice, and incur the wrath of your own Kayne West and laugh all the way to the bank.
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