Portfolio of Sales Letter Work
Stuff that’s Live Right Now
Ecommerce
Here’s a lead generating sales letter that was used with Adwords for testing, and now has straight SEO (the sales letter was shorter until it got Google Slapped). It converts at a 12 to 13% ratio.
http://www.realistictrainingworks.com/isjeetkunedoeffective (For all you SEO experts. Yes, I know I should anchor text it but I’m too lazy at the moment, and it exists on the same class C as the other website, so it wouldn’t matter anyway)
Next up is my first sales letter ever and I actually didn’t know any SEO at the time. Despite that, and the low volume of traffic crossing by it (we’re talking about one to two people a day or week). It still managed to make $250. I’ve put it up now but it’s pretty much hidden because I am going to rework the copy. So it’s still not SEO’d and the payment processor is also down on it (don’t try to buy it, it won’t work). But, if you want to see where I started, and a sales letter that has made money in the past (and there is no reason it shouldn’t in the future) then take a look at this.
http://www.superherotrainingsecrets.com/superherotrainingsecretsrevealed/
Flyer work for a San Jose Bootcamp
http://www.scottbuendia.com/san-joses-secret-to-weight-loss-has-come-to-your-neighborhood/
Long Sales Letter: This is my infamous “In the Key of the Joker” Letter
(So totally not my style but it came out like a character)
http://www.scottbuendia.com/in-the-key-of-the-joker/
Business to Business Letters
Regular Length Sales Letter(s): The Tales Of Series
This was an e-mail sent out to prospective businesses to generate leads. Each one was modified to fit the particular business being sent to (this particular format was for a Restaurant owner). Check it out below.
http://www.scottbuendia.com/tales-of-the-struggling-business-owner/