I got to thinking today about how to make money. I mean, like walk away money, like you walk away from your job and still be ok. I’m not talking about not doing any work kind of money, because that doesn’t exist. But, I realized a lie that we are all told and believe in, and most of us don’t question it.
“What do you want to do with your life?”
We all expect one answer, because that’s what we understand. We have to say something like, “doctor, lawyer, garbage guy (ok maybe not this one, but why do we hate people who do this for a living), or whatever.” The truth is that most people aren’t going to make the kind of money they need by being one type of professional or another unless they are those things I listed before. At least, you’re not going to be free if you’re doing one thing only, especially for those people without a degree.
Focus is deadly in some cases, and can be deadly in business in the right circumstances. Let’s say you’re a personal trainer in a small city, and you pick up x amount of clients with your marketing efforts. What we are all led to believe is that there are more clients in the area, not that you might have hit the top end with your marketing systems. Maybe, you have hit the top of your client generation model, and you haven’t even started approaching the point of paying your bills. But, through stubbornness and the inability to look at the situation in the right way, you keep plugging away, but it won’t get better. Why? Because you’ve already optimized the system to its peak. You better look outside for other opportunities or your dead in the water and your bank account goes empty.
One of the worst ways to live is to depend on employee income only, because if big jerk boss decides to fire you, then you’re done. You’ve also wasted time building jerk’s business, and once you’re fired, you have nothing. They go along just fine with the work you put into their business and they don’t give you anything for it. In fact, they’ll probably take credit for it in the future.
Robert Kiyosaki talks about, “minding your own business.” He’s party wrong. I would say, “You should mind your own BUSINESSES.” You shouldn’t expect one source of income to cover everything, we have an expression for that, but no one ever applies it to money.
“Don’t put all your eggs in one basket.”
I wonder what depending on a boss to write you a check is like… Hmm…
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